Singpost's publicity stunt. Singpost sent a guy to "vandalise" its mailboxes. No doubt it was a cheap way to gain media attention. The endless coverage by Stomp (although I'm sure they planted people to post this crap up) and TNP and other news sources were proof of this. It is a joke that the media were so easily manipulated.
Was it a success? Hell no. Not all publicity is good publicity and this is one that cheapens the brand. Haven't they learned anything from Upstream Asia's mock protest? A police spokesperson mentioned that it caused "unnecessary public alarm and wasted valuable resources". Singpost is welcomed to compensate taxpayers' money.
I'm all for creativity and novelty, but in any PR event, there should be two things. Firstly, a strong message. Secondly, a pleasant, memorable experience. Unlike Silk Air's Cinema Takeover, Singpost used vandalism. I don't know what message vandalism sends. And, it got citizens worried about possible crime. Hardly a pleasant experience. Verdict: Fucking full of fail.
Controversy is good if you're Britney Spears. Otherwise, keep your panties on. We have no need for your vag.
Next, another issue making my blood boil - Social PR reports a crazy perverse woman who went up to OCBC staff asking for a birthday cake because she saw a similar advert of a woman getting a cake on her birthday. There's a limit to PR and I think we've got to draw the line. OCBC gave her a cake eventually but I have a feeling that it's more out of fear than an example of "it's our pleasure to serve you".
I got this quote off @mrlx on twitter: maybe she believes that when she eats a magnum she gets treated like a queen. it is damn sad. and pathetic.
80/20 rule. 80 percent of the profits come from 20 percent of the people. And 20 percent of the profits come from the other 80. Some customers are not worth the cost to maintain and they should be shown the door. It is often these high-maintenance, low-returns customers who affect morale and profit. Just like the police are better off fighting real crime, OCBC is better off serving the ah ma who doesn't know how to read her bank statements. and not satisfying some bitch's huge ego! Get a life Kitchen Tigress!
Or better yet get laid.
2 comments:
Thanks for link.
Though her methods might be questionable, but it did strike a chord with some about OCBC's services.
Ads are made to remind you of how to achieve your wants and needs.
For the OCBC ad, it was made to create that perception that you should bank with OCBC because of their excellence and quality services to go all out to serve their customers.
Hence, what struck some about these incident is how (un)true OCBC would keep to their word of providing such excellence and quality service.
Same goes for the Magnum ad. It created a desire for you to go buy the ice-cream because when you eat it, you will feel like loyalty.
I shared this incident because it also raised the point that anybody can be a content creator today and how you react to your customers is immediately up there in cyberspace.
And once in cyberspace, all you need is for the link to be shared and viola, it spreads like wildfire.
My post shared a some info from Bit.ly and recommendations to deal with this issue.
But good point raised about the definition of good and bad publicity.
Yup no problem!
I was rather disturbed by the fact that anybody can be a content creator. Of course it's great to have more views but I think there's a line that people have to draw in terms of customer service as well! At least that's coming from my limited work as a salesperson and as a media student! Hahaha!
I'm definitely favourite-ing your blog. It's highlighting lots of important issues and a fantastic opportunity to learn.
I look forward to reading more of your posts!
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